LISA BOULLT & MATT PEVETO (S2/EP12)

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Matt Peveto was born and raised in Texas, where he has built a distinguished career by blending creative vision, marketing expertise, and operational leadership to drive exceptional results in live events. With a quarter of a century of experience, Matt has collaborated with some of the most respected names and artists in sports and entertainment, including World Wrestling Entertainment (WWE), the Houston Rockets, and Etix, one of North America's largest independently owned ticketing providers.

While attending Texas A&M University, Matt honed his skills in TV sports production, working with ABC Sports and FOX Sports, touring nationally and internationally. He also gained experience at the PBS station on the A&M campus as a camera operator for high-profile events; alongside his work in TV production, Matt founded Mustang Music Group in 1997 while earning a degree in Journalism. 

After graduating from Texas A&M in 2000, Matt fully immersed himself in the music business, growing Mustang Music Group into one of the largest independently owned booking agencies in the southeast, booking and managing bands, including Randy Rogers Band, Jack Ingram, Cory Morrow, Eli Young Band, and many others. He also promoted concerts for artists, including Clint Black to Cross Canadian Ragweed, and produced large-scale events, including 11 ZiegenBock Music Festivals. Also, while at Mustang, from 1997 to 2012, Matt owned and managed Lake Bryan, a 600-acre public lake and live music venue, where he oversaw all operational aspects, including event production and park management.

In late 2012, Matt transitioned out of the music industry. He briefly worked part-time in the Houston Rockets marketing department before joining WWE as their Atlanta office's Live Event Marketing Manager. At the WWE he managed ticketing and marketing for arena shows across the Southeastern United States.

From 2015 to 2024, Matt served as a sales manager and live event consultant at Etix. There, he achieved nearly 100% client retention while securing some of the company's largest live music venues and event clients. He also consulted live music venues, festivals, and event producers to optimize bookings, ticketing strategies, streamline operations, and increase profitability.

Since 2019, Matt has served as Executive Producer and Showrunner, overseeing every aspect of multi-camera productions, from set design and concept development to post-production and distribution. He has produced over 70 episodes across various shows, including The Jackin' Around Show hosted by 2x ACM Award winner Jack Ingram, The Good Grief Good God Show hosted by Emmy Award winner and hit songwriter of nine #1 songs Brad Warren of the Warren Brothers, and the upcoming show Up Close and Personal, hosted by actor Eric Close best known for his roles in Nashville, Without a Trace, and Suits. Matt has worked with Grammy-winning artists, Rock and Roll Hall of Fame inductees, Olympic gold medalists, and sports legends, ensuring that each show achieves high-quality content and audience engagement across digital platforms.

With expertise in live event production, ticketing, and marketing and a proven track record of collaborating with top-tier artists and organizations, Matt has cemented his reputation as a leader in the entertainment industry.

Matt is a devoted Christian, a man of strong faith, and the father of two teenage boys, Preston and Jack, and a baby girl, Perri. He is married to Dori, who works in upper management at Southwest Airlines.

 Visit MattPeveto.com to learn more or connect with Matt on LinkedIn by clicking HERE. 

Lisa’s knowledge of the music business and the relationships she’s built through the years paid off by being a go-to for many things. Today she works with some of Nashville’s biggest songwriters/artists, who are also some of her best friends. It’s a perfect combination! Lisa’s background in Music made her realize the importance of how words and sharing a story can change people’s lives.

This book resulted from Lisa’s grieving process of her sister, who passed in 1993. She was inspired to write Andrea’s story from her point of view, share the recipients’ fictitious stories, and bring awareness of Organ Donation to young adults.

Lisa resides in Nashville, Tennessee, with her better half, Mike, and their three fur babies. In her spare time, she volunteers with Faithfully Restored and is a producer on the Good Grief Good God podcast.

Visit LisaBoullt.com to learn more about Lisa and to buy her book.